Privacy Policy

Who we are

This website (walkanothermile.com) is operated by Walk Another Mile, a travel agency and tour operator based in Kolkata, India. When this policy says "we", "us", or "our", we mean Walk Another Mile.

We are the data controller for the personal data described in this policy. Our full details:

• Trading name: Walk Another Mile (a sole proprietorship)
• Proprietor and data controller: Soumik Basu Choudhury
• Registered office: Block B, Garage No. 3D, AS-52 Asha Garden, Samarpally, Krishnapur, Rajarhat Gopalpur, Kolkata 700102, North 24 Parganas, West Bengal, India
• Udyam Registration Number: UDYAM-WB-14-0279320

You can reach us at hello@walkanothermile.com or on WhatsApp at +91 74497 70077.

What information we collect

We collect three kinds of information:

• Information you give us directly — when you fill out an enquiry form or message us on WhatsApp. This includes your name, email, phone number, country, travel preferences, and any details you share about your trip.
• Information collected automatically — when you browse the site, Google Analytics 4 (measurement ID G-DJ4ZMLMW57) records anonymised information such as which pages you visit, how long you stay, your country and device type, and aggregated behaviour patterns. Your IP address is anonymised before being processed (GA4 default). We do not use Google Signals for personalised advertising. We also use Microsoft Clarity (project ID wyx037129k) to capture anonymised heatmaps and session replays — these show where visitors click and scroll so we can improve the site. Clarity automatically masks all form fields, input text, and personal information by default. Together these tools help us understand what travellers find useful. Clarity runs, and Google Analytics sets cookies, only if you accept analytics cookies.
• Information collected for advertising (only with your consent) — if you accept marketing cookies, the Meta Pixel (pixel ID 2761701464186121) records the pages you view and when you send an enquiry or tap a WhatsApp link, so we can measure our Facebook and Instagram ads and show them to people likely to be interested. Your name, email address, phone number and anything you type into our forms are not sent to Meta.

We do not collect payment card details on this website. Any deposit or balance payments are processed through a third-party gateway (e.g. Razorpay), which handles your card information directly.

How we use your information

• To respond to your travel enquiry and plan your trip
• To send you the requested itinerary PDFs, package details, and follow-ups by email or WhatsApp
• To occasionally share travel news, festival reminders, and curated offers — only if you've opted in
• To understand which destinations and packages interest visitors most, so we can improve the website
• To meet legal and tax obligations in India

We never sell your personal data. The only advertising use is the one described above: if you accept marketing cookies, Meta receives information about your visit so we can measure and target our ads. Without that consent, nothing is shared for advertising.

Cookies and analytics

This site uses cookies for three purposes. You choose which run on the cookie banner, and you can change your choice at any time from Cookie Preferences at the foot of every page.

• Essential cookies — remember your preferences and ensure forms work. These always load and cannot be disabled.
• Analytics cookies — Google Analytics 4: sets the _ga and _ga_* cookies to measure traffic anonymously. These cookies are set only if you accept analytics cookies. Without that consent, Google receives only cookieless pings with no identifier, which it uses for aggregate counts. Your IP address is anonymised before processing. Google's advertising cookies are allowed only if you also accept marketing cookies. Opt out via the official Google Analytics Opt-out Browser Add-on.
• Analytics cookies — Microsoft Clarity: sets the _clck and _clsk cookies to record anonymised heatmaps and session replays. All form fields, input values, and personal information are masked by default — Clarity never sees what you type. Opt out by enabling "Do Not Track" in your browser, or by blocking cookies for this domain. Runs only if you accept analytics cookies.
• Marketing cookies — Meta Pixel (off unless you accept marketing cookies): sets the _fbp cookie, and _fbc when you arrive from a Facebook or Instagram ad, so Meta can connect your visit to our ads. If you accept, Google may also set advertising cookies (_gcl_*) for the same purpose. Withdrawing consent deletes these cookies from this site.

Third parties we use

• Supabase — stores your enquiry form submissions in our database. (privacy)
• Google Analytics 4 — anonymised website traffic analytics (measurement ID G-DJ4ZMLMW57). (privacy)
• Microsoft Clarity — anonymised heatmaps and session replays with all PII masked by default (project ID wyx037129k). (privacy)
• YouTube — when you watch our embedded videos. (privacy)
• Meta Platforms (Facebook and Instagram) — Meta Pixel — measures our ads, only if you accept marketing cookies. (privacy)
• Google Tag Manager — loads Google Analytics on our pages. It does not set cookies of its own. (privacy)
• WhatsApp / Meta — when you click any WhatsApp link from our site. (privacy)
• Razorpay — payment processing, when applicable. (privacy)

Our lawful basis for using your data

If you are in the UK or the European Economic Area, the UK GDPR and EU GDPR require us to tell you the legal ground we rely on for each use of your data. Those grounds are:

• Contract — to answer your enquiry, prepare a quotation, and plan and operate a trip you have booked. Without this data we cannot deliver the service you asked for.
• Consent — for marketing emails, festival reminders and curated offers, and for non-essential analytics and marketing cookies. You gave this by opting in, and you can withdraw it at any time without affecting anything we did before you withdrew it.
• Legitimate interests — to understand which destinations interest visitors so we can improve the site, and to keep records of enquiries for a reasonable period. We have weighed this against your rights and you may object at any time (see below).
• Legal obligation — to keep tax and financial records as Indian law requires.

Where your data goes, and how it is protected

We are based in Kolkata, India. If you contact us from the UK or the European Economic Area, your personal data is transferred to India and stored there.

India has not been granted an "adequacy decision" by the European Commission or the UK government, which means the transfer needs its own safeguard. We rely on the UK and EU Standard Contractual Clauses with our processors, together with an assessment of the risks of the transfer, as required by Articles 44 to 49 of the GDPR.

Your data is also processed by suppliers who deliver your trip — hotels, transport operators and guides in India — but only the minimum they need, such as the names of travellers and dates of stay.

You can ask us for a copy of the safeguards we use by emailing support@walkanothermile.com.

Your rights

You can ask us at any time to:

• Access — get a copy of the personal data we hold about you
• Rectification — have anything inaccurate or incomplete corrected
• Erasure — have your data deleted, subject to records we must keep by law (for example tax records)
• Restriction — ask us to pause processing while a query about your data is resolved
• Portability — receive the data you gave us in a structured, commonly used, machine-readable format, or have it sent to another provider
• Object — object to processing we carry out on the basis of legitimate interests, and to direct marketing at any time
• Withdraw consent — withdraw any consent you gave, at any time. This does not affect processing carried out before you withdrew it
• Unsubscribe — every marketing email carries an unsubscribe link
• Opt out of analytics and marketing cookies — click "Reject" on the cookie banner, or change your choice at any time from Cookie Preferences at the foot of every page
• Not be subject to automated decision-making — we do not make any decision about you by automated means alone, and we do not profile you ourselves. If you accept marketing cookies, Meta may use your visit to decide which of our ads to show you

We do not charge for any of this, and we will not ask you to justify the request.

Email support@walkanothermile.com with the subject line "Data request" and we will respond within 30 days.

If you are not satisfied

You have the right to complain to a data protection regulator. You can go straight to them without contacting us first, though we would rather have the chance to put things right.

• United Kingdom — Information Commissioner's Office, ico.org.uk
• European Economic Area — the supervisory authority in your country of residence or work
• India — our Grievance Officer, below, and then the Data Protection Board of India under the Digital Personal Data Protection Act, 2023

Grievance Officer (India — DPDP Act, 2023)

Under the Digital Personal Data Protection Act, 2023, Indian users may contact our Grievance Officer:
Soumik Basu Choudhury, Walk Another Mile,
Block B, Garage No. 3D, AS-52 Asha Garden, Samarpally, Krishnapur, Rajarhat Gopalpur, Kolkata 700102, West Bengal, India
Email: support@walkanothermile.com
We acknowledge grievances within 48 hours and aim to resolve them within 30 days.

Data retention

We keep enquiry data for as long as it's commercially relevant — typically 3 years from your last interaction with us. Tax-related records (invoices, payment confirmations) are retained for 8 years as required by Indian law. Analytics data is anonymised within 14 months.

Children

This site is not directed at children under 16. We don't knowingly collect data from anyone under 16. If you're a parent and believe your child has provided us information, contact us and we will delete it.

Changes to this policy

We may update this policy as our services evolve. The "Last updated" date at the top reflects the most recent change. Material changes will be flagged on the homepage for 30 days.

Questions

Anything unclear? Email hello@walkanothermile.com for general questions, support@walkanothermile.com for data / privacy issues, or WhatsApp +91 74497 70077. We respond within 24 hours.